Collection: IN THE CITY

COCOSIN's journey began in Saigon. Over the past 12 years, Saigon has become the nurturing ground for our creative inspiration.

People always say Saigon is magnificent, but for COCOSIN, Saigon's beauty lies in its simple and everyday corners, markets, and streets. Its modern and bustling nature can coexist with peace and authenticity, without conflict.

Inspired by this beauty, "IN THE CITY" blends the contemporary and traditional aspects of Saigon. You will see an entire region of memories, rhythms, and culture preserved in each design, depicted through the collection's photo series that COCOSIN uses to convey the essence of the collection in the heart of the city.

Moreover, "IN THE CITY" marks COCOSIN's transformation in its fashion statement. We realized that modern and busy life can make women overwhelmed with everyday concerns. Sometimes, just thinking "What should I wear today?" every morning can be a pressure for women.

Understanding this, in this return, COCOSIN focuses on the timeless beauty of minimalist fashion. Aiming for comfort, we have chosen light materials and practical designs that are versatile for mixing and matching with various styles. With a neutral color palette and diverse styles, "IN THE CITY" promises to be a daily companion for COCOWOMEN, whether it's a regular workday or a special occasion.

Dynamic, modern, and free-spirited while still retaining a hint of nostalgia and intimacy, COCOSIN believes that "IN THE CITY" is a collection of movement—where the story, spirit, and lifestyle of an entire city are present in every design.

Saigon is free and radiant. Are you ready to join in?